Privacy Policy

1 Introduction

Lead Cactus LLC ("we," "our," or "us") operates QuoteHomePros.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit the Site or use our lead-generation and matching services. Please read it carefully. By using the Site, you agree to the practices described here.

If you have questions, contact us at [email protected].

2 Information We Collect

We collect information you provide directly and information collected automatically when you use the Site.

Information you provide:

• Contact details such as name, email address, phone number, and ZIP code submitted through quote request forms or lead capture forms.
• Project details such as service type, project description, budget range, and property information you enter during the quote or quiz flow.
• Communications you send us via our contact form or by email.

Information collected automatically:

• Log data including your IP address, browser type, operating system, referring URLs, pages viewed, and the date and time of your visit.
• Cookie and tracking data, including a first-party visitor identifier cookie (_vid_global) set by our analytics endpoint (analytics.dmplks.com) to recognize returning visitors across sessions.
• UTM parameters and ad click identifiers (such as fbclid, gclid, ttclid, and msclkid) appended to the URL by advertising platforms when you arrive from a paid ad.
• Device and browser signals collected by Google Tag Manager (GTM container GTM-KJ92HGCD) and any tags deployed through it, including Google Analytics, Meta Pixel, and similar tools.

3 How We Use Your Information

We use the information we collect to:

• Match you with local home service professionals based on your project type and location.
• Deliver your quote request or lead information to our partner service providers, including Thumbtack, Angi, HomeBuddy, and other networks with whom we have arrangements.
• Operate, maintain, and improve the Site and our matching services.
• Measure and analyze advertising performance, including attributing conversions to specific ad campaigns using click identifiers.
• Communicate with you about your request, respond to inquiries, and provide customer support.
• Comply with applicable legal obligations and enforce our Terms of Use.
• Detect and prevent fraud, bots, and abuse.

Compensation disclosure: We may receive compensation from partner service providers when we refer a consumer to them. This compensation does not affect the order or manner in which service providers appear, but it is a material part of our business model.

4 Sharing Your Information

We share your information in the following circumstances:

• Service provider partners: When you submit a quote request, your contact information and project details are shared with one or more of our partner networks (such as Thumbtack, Angi, or HomeBuddy) and local service professionals who may contact you about your project.
• Advertising platforms: We share hashed contact information and conversion event data with Meta, Google, TikTok, and other advertising platforms for the purpose of audience matching, ad measurement, and Conversion API (CAPI) reporting.
• Analytics and technology vendors: We use Cloudflare (for hosting and edge analytics), Google Tag Manager, and other technology service providers that may process data on our behalf.
• Legal and safety: We may disclose information when required by law, in response to legal process, to protect the rights and safety of our users or the public, or to enforce our Terms of Use.
• Business transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties for their own marketing purposes, except as otherwise disclosed in our CCPA Notice.

5 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate the Site and understand how visitors use it. Specifically:

• _vid_global — A first-party persistent cookie (12-month expiry) set on the dmplks.com domain that stores an anonymous visitor identifier. Used to recognize returning visitors and link events within a session.
• Google Tag Manager — Manages the loading of analytics and advertising tags including Google Analytics, Meta Pixel, and others. GTM container ID: GTM-KJ92HGCD.
• Advertising cookies — Third-party cookies set by Meta, Google, TikTok, and other platforms when you arrive from their ads or when their pixels fire on our pages.

You can manage or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of the Site. For California residents, see our CCPA Notice for opt-out rights.

6 Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Event and visitor data stored in our analytics database is retained for up to 24 months. Lead submission data shared with partner networks is subject to those partners' own retention policies.

7 Children's Privacy

The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at [email protected] and we will delete it promptly.

8 Links to Third-Party Sites

The Site may contain links to third-party websites, including partner service provider pages and redirect flows to platforms such as HomeBuddy, Thumbtack, and Angi. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit.

9 Security

We implement reasonable administrative, technical, and physical safeguards to protect the information we collect. All data is transmitted over HTTPS. Our analytics infrastructure runs on Cloudflare's edge network. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10 Your Rights and Choices

Depending on your state of residence, you may have rights regarding your personal information. Residents of California, Virginia, Colorado, Connecticut, Texas, Florida, Oregon, Montana, and other states with active consumer privacy laws may have rights including the right to access, correct, delete, opt out of the sale or sharing of personal information, and to non-discrimination for exercising those rights. For a full description of these rights and how to exercise them, see our U.S. Privacy Rights Notice.

To submit a privacy request, contact us at [email protected] or use the form at quotehomepros.com/ccpa/. We will respond within the time frame required by applicable law (45 days for most states, with a possible 45-day extension).

11 Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy. We encourage you to review this page periodically.

12 Contact Us